FRRFC gives support to state's largest multiplatform content event
From February 29 to March 2 the city will host the second edition of Latin America’s largest multiplatform audiovisual content event: RioContentMarket, supported by Filme Rio – Rio Film Commission, Rio de Janeiro’s State Culture Secretariat and RioFilme. The occasion couldn’t be more auspicious. Brazil’s pay-TV regulatory framework was approved last September, demanding from providers quotas for Brazilian programming as well as for Brazilian channels. Therefore, the new law – Lei 12.485 -, which will be implemented within three years, will allow for a growth in the demand for independent domestic programming.
Within the context of an expanding market and positive prospects, RioContentMarket, which takes place, once again, at the Windsor hotel, in the Barra da Tijuca district, will foster the exchange of information and ideas, as well as promote new business opportunities, introduce new and emerging technologies, and consolidate Rio de Janeiro as Latin America’s largest audiovisual production market.
This consolidation will be boosted not only by the new law taking effect but also by the expansion of the domestic pay-TV market. For the past five years the sector has been growing at an annual rate of 19%, having reached a total of 11,6 million subscribers by August 2011, according to Anatel figures. Ancine president Manoel Rangel estimates that with the aid of Law 12.485, which opens the domestic pay-TV market to foreign providers and phone companies, the subscribers base will jump to somewhere between 30 and 35 million.
Meanwhile, Brazil’s internet and telephone market has been growing exponentially. The number of Brazilian internet users, taking into consideration private access as well as usage in public facilities, such as internet cafes, has reached 73 million as of October 2011. Of these, 67% access social networks such as Facebook, Twitter and Orkut.
The event will include panel discussions, debates and case studies, and will bring together executives from the broadcast and mobile phone industries, programmers, creators and producers. At the transmedia lab Brazilian and Latin American producers will have the opportunity to present their transmedia projects to professionals working within the international industry. And there will be a number of business roundtables aimed at stimulating partnerships between Brazilian and international professionals.
Jack Bender (from the Lost series); Gary Carter (FremantleMedia); Niret and Nivedith Alva (Miditech); Katia Saleh (Shankaboot); Mei Yan (Viacom China); Sophie Gigon (France TV); Stephen Segaller (PBS); Shin Yasuda (NHK) and Kenny Bae (KBS) have all confirmed their attendance. Representatives from Brazil’s TV and digital media markets will also be at the event.
Tags: riocontentmarket, barra-da-tijuca, multiplatform-audiovisual-content.
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